ASPECTS OF MANAGING THE LIFE CYCLE OF A TOURIST PRODUCT AS A TOOL FOR THE DEVELOPMENT OF THE TERRITORY 

Leyla A. Gamidullaeva, Doctor of economical sciences, associate professor, head of the sub-department of marketing, commerce and service sector, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: gamidullaeva@gmail.com
Svetlana V. Zinchenko, Candidate of economical sciences, associate professor, аssociate professor of the sub-department of marketing, commerce and service sector, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: slatynova@mail.ru 

Background. The article presents the results of a study on the problem of managing the life cycle of a tourist product. The relevance of building the process of managing the life cycle of a tourist product, consisting of individual tourist services, is substantiated in order to develop tourism in the territory. Currently, in the Russian Federation there is no unified approach to managing the life cycle of the tourist product of the territory, the existing research works mainly relate to the description of the stages of the life cycle and approaches to managing them at the level of individual tourism companies, practically do not consider life cycle management in the context of the territorial binding of services included into it. The purpose of the study is to identify aspects of managing the life cycle of a tourist product in the context of the territorial development of tourism. Materials and methods. The methodological basis of the study was general scientific and special methods of economic analysis, the provisions of tourism marketing and marketing of services, strategic planning and forecasting. Results. The following aspects of managing the life cycle of a tourism product have been identified: the passage of a tourism product through different stages that require a certain approach to management and coordination of interests of different participants in the tourism industry; the relationship and interdependence of the life cycle of a tourism product with the life cycles of tourism services and territories; the importance of participation of tourism administrations in the management process; the need to focus the tourist product on the needs of tourists, market trends; the need to use digital technologies in the management process. Conclusions. The authors argue that it is necessary to develop a model and mechanism for managing the life cycle of a tourism product, taking into account the contribution of various participants in the tourism industry to the development, implementation and promotion of a tourism product, the provision of tourism services. 

tourism industry, tourism product, tourism product life cycle, tourism industry management 

Gamidullaeva L.A., Zinchenko S.V. Aspects of managing the life cycle of a tourist product as a tool for the development of the territory. Modeli, sistemy, seti v ekonomike, tekhnike, prirode i obshchestve = Models, systems, networks in economics, technology, nature and society. 2022;(4):72–93. (In Russ.). doi:10.21685/2227-8486-2022-4-5